© 2008 - 2019 by Jesvin Yeo « designing cultures studio

 

part of singapore culture & design research project

 

This publication not only captures with tenderness the texture of decorative elements of traditional Chinese temples in glorious black and white, but also the scent of a temple. This book is printed with special aroma ink that is similar to the scent of a temple. The scent is created with Jay Cee Global, a scent company, and the making process takes about three months to complete. Then the essence of the scent is sent to the printing company to mix into the printing inks.

 

Through visual lens, the forgotten, the ordinary and the archaic are given stature in this book. It delivers a blast of nostalgia and familiarity for the over fifties and a shot of discovery for younger readers. Through the senses of sight and smell as memories are evoked; new possibilities are imagined and personal connections are explored. Most of all, this book invites readers to take a second look at the overlooked and to participate in a dialogue of cultural exchange. Have these century-old architectural decorations of Singapore that originated from Fujian, China remained the same or have they adapted with time and different geographic factors?

 

BOOK

Visual / Senses

— a special publication printed with aroma ink

 

 

AWARDS

 

Visual/Senses supported by Nanyang Technological University, Singapore and Ministry of Education, Singapore. Published by Top Red Art, Beijing.

Research period: 2010-2013

Production period: 2014

Second Version: 2018