© 2008 - 2019 by Jesvin Yeo « designing cultures studio

 

PACKAGING DESIGN

Botanicascent
Handmade Soap

— a reversible soap packaging design version two 

 

 

AWARDS

 

 

 

 

 

 

part of an experimental commercial design project

 

Organic products are usually viewed as expensive goods affordable only by the wealthy. Working to change that misconception, Botanicascent aims to provide affordable and truly natural body care products. The soap bars are handmade with real ingredients that are safe for all living things while raising awareness of the many benefits of using responsibly wild-crafted, natural and organically grown botanicals. 

 

Intent to make organic products available to consumer in a lower cost, the designers designed a reversible soap packaging that can be used for both the organic and the natural soap bars. Using a single piece of Kraft paper with printing on both sides, the wrapper can also be used as two different product posters for in-store advertisement. Through the affordable strategy, the long-term goal of this project aims to encourage more people to use only natural ingredients that are cruelty free and do not contain harsh chemicals, phthalates, harmful synthetic oils or artificial bi-products. Ultimately, help to create a world that we are proud to pass onto the next generation. Furthermore, the packaging uses 100% recycling materials and foil stamping to support an eco-logical society. Foil stamping is environmentally friendly due to it being a dry process.