The Botanicascent Times
— a promotional brochure
part of an experimental commercial design project
ESSENCE OF LIFE
This promotional brochure adopts a monochromatic approach to highlight the natural essence of Botanicascent, the skin and haircare brand. Product shots are interposed with images from the natural world to reinforce the connection. The centerspread can be removed and folded into a flyer boldly printed with the tagline ‘made with thought’. This places emphasis on the company’s mission, which is to improve well-being while reducing environmental impact.