© 2008 - 2019 by Jesvin Yeo « designing cultures studio

 

PACKAGING DESIGN

Chinese Tea Culture:
The Singapore Chinatown Experience

— this project is inspired by the tea-wrapper of the olden days that can be opened up fully and easily.

 

 

AWARDS

 

part of singapore culture & design research project

 

The Chinese Tea Culture is a range of tea packages that hold significant meanings to Singapore Chinatown. The tea packages showcase four personages who contributed in the development of Chinatown. The types of tea selected are actually the ‘real’ tea that they drunk in the past. The design is a fusion of old and new: contemporary layout and illustration with a touch of old white and red string that widely used in the 70s in Singapore. 

 

The structure of the packaging is inspired by the tea-wrapper of the olden days that can be opened up fully and easily. The objective is to create collector’s mementos for Singapore Chinatown Visitor Center. The mementos have to been a representation of Singapore Chinatown. The target audiences are tourists and Singapore youth who lack of knowledge of their cultures and traditions.

 

The four personages of the Chinese Tea Culture are Samsui Woman, Towkay, MaJie, and Kopi Uncle.

  • Samsui Women: The Liubao tea tea produces a ‘cooling’ effect that was perfect for Samsui Women who toiled under harsh conditions of construction sites. 

  • Towkays: Longjing tea is regarded as a status symbol for its costly production process and elegant flavour. Suitable for Towkay (the boss).

  • MaJies: Tie Guanyin is a tea that is full of refreshing flavour with a bittersweet aftertaste, MaJies savour it to seek relief from long hours of domestic work.

  • Kopi Uncles: ZhengShanXiaoZhong tea is affordable and easy to brew, Kopi Uncles sold it for its economic qualities and common popularity. 

 

 

Chinese Tea Culture is supported by National Heritage Board Singapore, 

Singapore Tourism Board and Chinatown Business Association, Singapore.

Research period: 2009-2011

Production period: 2012-2013

Second Version: 2017