Three-time Winner of iF DESIGN AWARD!

My team and I are thrilled to let you know that our latest publication “Vanishing Crafts” has received an iF DESIGN AWARD 2016. This is the third time my creative works have been awarded the renowned iF label.

“Vanishing Crafts” is a memory project commissioned by Singapore National Library Board to inspire public interest on Singapore’s traditional crafts. This publication is unique because it is Singapore’s first ever set of illustrated children’s storybook that comes with a parents’ companion archive of artisanal masters and crafts. It embraces an immersive, shared parent-child reading experience. The reading companion allows parents to understand the tradition crafts better so they can engage the values of those voices and share them with their children while reading the storybook. The reading companion also acts as a documentation of the fading traditional crafts.

Book design:

This publication consists of 2 books: an illustrated children’s storybook and an artisans’ book:

1. The children's storybook is an accordion fold book design with two-sided printing. It allows our young readers to have either an English or a Chinese version, by flipping on either side.

2. The artisans' book (Vanishing Wisdom + Memory) is designed as a folded publication to signify the less popular traditional crafts but with a straight front edge to show the perfection of craftsmanship. The five colors of the open spine denote the life of the craftsmen: sour, sweet, bitter, spicy and salty. The pages are designed with lots of blank space for readers to partake as a co-creator.

The Team:

Author and Creative Director: Jesvin Yeo

Illustrator: Quek Tengwan

Editorial Design: Alvin Ng

Project Manager: Cheng Yuhui

Research Team: Cheng Yuhui, Lee SinLi, Cheryl Tan, Denise Koh and Audrey Yang

Publishers: Singapore National Library Board and Basheer Graphic Books

About iF:

For over 60 years, the iF DESIGN AWARD has been recognized the world over as a label of design excellence. The iF logo is an internationally established symbol identifying outstanding achievements in design. The iF DESIGN AWARD is one of the worldwide leading design awards.

This year, the number of competitors was huge: the international high-profile jury assessed more than 5,000 entries from 53 countries in order to determine who would receive this coveted seal of excellence.

Coming up:

“Vanishing Crafts” will be available in the iF design app in time for the awards ceremony: from 26 February 2016 onwards. The iF design app is a source of inspiration, an archive, a guide to and a mirror of contemporary design.

“Vanishing Crafts” will also be featured in one of three subsequent special shows in the iF design exhibition Hamburg. The iF design exhibition Hamburg is a permanent exhibition located in the very center of Hamburg’s HafenCity, the go-to place for those with a special interest in design and architecture.

Address: Hongkongstrasse 6, 20457 Hamburg, Germany

Past iF Design Award Winning Works:

2015: Visual / Senses (Publication)

2014: 50’s news-gift paper (Advertising Media)

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